Our Story

Elden was created through intensive research and real-world testing with nursing homes in South Wales, focusing on residents with moderate to heavy incontinence. With permission for a 3–4 week trial, we tested our products with the same residents to ensure consistent quality and reliability.

By working closely with qualified healthcare professionals, we identified small but important improvements. After refining our products and testing them again, the results proved a success—delivering comfort, protection, and peace of mind.

At Elden, we believe business should be simple. That’s why our focus is on B2B wholesalers and distributors who want:

Reliable, fixed pricing without unnecessary product variations.
Premium-quality incontinence care that offers strong profit margins.

Elden combines affordability, consistency, and quality—making it a trusted choice for care homes, suppliers, and distributors.

We are committed to expanding our brand across the European market with:

Baby incontinence products (Baby Elden)
Hygiene and beauty products for women

Our goal is to provide dependable solutions that improve lives while supporting our partners in building sustainable businesses.